Volume 15 Issue No.2
April - June 2008
Please Submit Your Articles at
amdisa@amdisa.org |
Following is the contents of South Asian Journal of Management
Volume 15 Issue 2 : April - June 2008
C V Rathnayake
Brand Personality and its Impact on Brand Feelings:
A Study Among Young Television Viewers |
7 |
Pratap Chandra Pati
The Relationship Between Price Volatility, Trading Volume and Market
Depth: Evidence from an Emerging Indian Stock Index Futures Market |
25 |
Himanshu Rai and Jaya Kothari
Recruitment Advertising and corporate Image:
Interface between Marketing and Human Resources |
47 |
Y Malini Reddy
Global Accreditation System in Management Education:
A critical Analysis |
61 |
Sonal Kureshi, Vandana Sood and Abraham Koshy
An In-depth Profile of the Customers of Single Brand Store
in Emerging Market |
81 |
Venkoba Rao
Consumer Preferences: A Case of Indian Wristwatch Market |
100 |
Case Study
B Vittaldasa Prabhu, Ramesh D, Amar Surekha,
Arun J Holla and Kalpesh M Patel
Value Stream Mapping of Truck Operation: A Case Study
|
107 |
| Book Reviews |
116 |
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