Volume 23 Issue No.2
April June 2016

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Following are the contents of South Asian Journal of Management
Volume 23 Issue No. 2, April – June 2016

Arun S, Bharath Shankaran and Jayadev M
Investment Value of Analyst Recommendations: Evidence from the Indian Stock Market
7
Vijay Lakshmi Singh and Manjari Singh
Techniques of Job Crafting: An Exploratory Study on Management Consultants
25
Purva Kansal
Perceived Risk and Technology Acceptance Model in Self-service Banking: A Study on the Nature of Meditation
51
Subhash Jha and Atanu Adhikari
Goal Congruence in Hedonistic and Utilitarian Reasons for Purchase and Features of a Product
72
Diksha Rohra and Dinesh Sharma
Qualitative Study on Brand Passion: The Role of Admiration and Experience
90
Sonal Kureshi and Sujo Thomas
A Study of Cause Related Marketing Initiatives and Consumer Insights: Evidence from the Indian Context
109

Research Note
Siddhartha Varma and G Yohan Kumar
Stakeholder Analysis for a Cross-country Pipeline Project in India

131
Book Reviews 150


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