Volume 15  Issue No.2
April - June 2008


Please Submit Your Articles at amdisa@amdisa.org 

              Following is the contents of South Asian Journal of Management  
                                      
Volume 15 Issue 2 : April - June 2008


C V Rathnayake
Brand Personality and its Impact on Brand Feelings:
A Study Among Young Television Viewers

7
Pratap Chandra Pati
The Relationship Between Price Volatility, Trading Volume and Market
Depth: Evidence from an Emerging Indian Stock Index Futures Market
25
Himanshu Rai and Jaya Kothari
Recruitment Advertising and corporate Image:
Interface between Marketing and Human Resources
47
Y Malini Reddy
Global Accreditation System in Management Education:
A critical Analysis
61
Sonal Kureshi, Vandana Sood and Abraham Koshy
An In-depth Profile of the Customers of Single Brand Store
in Emerging Market
81
Venkoba Rao
Consumer Preferences: A Case of Indian Wristwatch Market
100

Case Study
B Vittaldasa Prabhu, Ramesh D, Amar Surekha,
Arun J Holla and Kalpesh M Patel
Value Stream Mapping of Truck Operation: A Case Study

107
Book Reviews 116


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